Business + Creative: Workshop for Pro Photographers

Workshop: Business & Creative with Joy Vertz & Leah Profancik

Nitty Gritty Business information with Joy Vertz
Creativity Inspired by Leah Profancik (includes shooting and photoshop work)

Dates: Friday June 5 – Sunday June 7 (with an optional bonus small group time on Monday June 8, 2009)
Cost: $1500 for Saturday/Sunday workshop (with a social event on Friday June 5) ($150 discount for Early Bird Registrations by 4/15/09)

Optional Workshops on Monday June 8, 2009:
1/2 Day Off Camera Flash with Leah Profancik $450
1/2 Day intensive marketing planning (very hands on) with Joy Vertz $450
9-2pm Sales and Objection Training $575

Registration: Opens April 5, 2009. Early Bird Registration discount of $150 applies when booking by April 15, 2009. Space is limited to 20 per instructor for this highly hands-on intensive workshop so it is advised to
book early.

Due to the number of inquiries we have already received it is expected to sell out. We advise booking early to ensure a spot.

Registration includes: Workshop with inspiration, practical ideas and amazing techniques sure to grow your business, Cocktail party on Friday, Breakfast on Saturday and Sunday, Lunch on Saturday and Sunday, Party on
Saturday, afternoon snacks, beverages and lots of treats and surprises. We have also prepared several documents to help your business grow as well as an exclusive workshop design set from MiaBella studios. Be prepared for a unique experience.

Location: Milwaukee , WI

Our two-day Business & Creative Live Workshop focuses half of your time on the business aspects to improve sales, maximize profitability, streamlining costs and the other half of your time on the creative side of your business
to help bring out your true, distinct style to really brand your studio and differentiate you from the competition. Not only will you learn great techniques from this two day workshop, but you will also be able to network with other successful studios to share tips and experiences to move your studio in the right direction. This workshop will be very hands-on and you will leave with tons of ideas on how to maximize profits as well as learning wonderful new shooting and photoshop techniques to bring your portraits to a new level.

Tentative Schedule:
Friday 5-10pm Meet and Green at Joy Vertz’ House (included)

Saturday :
Introductions and Studio tour
Small Group Breakouts Shooting and Business
Lunch (included)
Small Group Breakouts Shooting and Business
Dinner (on your own)
Sunset shooting
Cocktail party at the studio 8-10pm. (included)

Breakout sessions
Lunch (included)
Final Breakouts
Photoshop and Design

AM Business Marketing
AM Off Camera Flash
9-2 Sales and Objection Handling
Lunch (included in full day and those taking both am/pm sessions)
PM Business Marketing
PM Off Camera Flash

Some of the topics we cover include:
-Business Process Workflow
-Vendors & Profitability
-Add-On Products
-Natural Light Techniques
-Shooting creatively outdoors
-Studio Light Techniques
-Photoshop Techniques
-Effectively using textures in post processing
-Managing Employees
-Business Development
-Managing Finances
-How to Make Sure You Get Bookings
-Planning for Business Growth
-Posing Techniques
And Many More…

Are you interested in hosting a workshop in your area? Please contact Joy with questions:

Jessica: Senior Model 2010

Jessica had quite the morning. First, track meet, then photo shoot! I was really glad she could come in and model for us. Here are a few of her images. I used some new fabric in the studio and really love how it looks. Also we snuck outside to get some shots before the snow comes 🙂

Model 2010Model 2010

Model 2010

How do you spend your day off?

Yesterday I was lucky enough to spend Maya’s day off of school with her when she came to the studio to be my mini-model! Not only did Maya and her mom bring great outfits, they brought lots of spunk which made for an awesome session! Check out a few favorites!


Austin and Sammy

Sammy and Austin were referrals from another Model, Ali… and were so much fun to shoot outside at our Delafield studio on one of our early spring days! Thanks so much for modeling for Shoot the Moon! We look forward to your next session!milwaukeesenior picturesmilwaukee_graduation_photographydelafield_photographymilwaukee_senior_photossenior_pictureshigh_school_graduation


I can’t believe Jack is already 1 year old! It seems like just last week we were photographing him at only days old…

Jack has the most unbelievable eyelashes as well! Even as a newborn they were long!

Thank you for a great first year Jack! I look forward to many more birthdays together!

– Joy


Really great marketing materials!

We are often approached by other businesses regarding our marketing materials. We put great time and thought into our marketing pieces and love to put a little flair into our marketing just as we do for our portraits. Our literature is all custom designed in-house by our amazing graphic design and digital art team, but we do our unqiue printing at various sources.

One place we have found for awesome postcards and business cards is <a href=””></a> Their “silk cards” are lovely. Customer service has been impeccable and their pricing very competitive, plus they do custom die cutting, which when you are looking for something a little out of the ordinary is a plus!

Shoot the Moon Model: Steph

I was really happy to meet Steph today. She came in with a great attitude and we had a lot of fun during her shoot. We even chatted about our common interest, photography! Check out a few of her images. Shoot the Moon ModelShoot the Moon ModelShoot the Moon Model


Bekka was so much fun to work with and I loved the bright green shirt she brought, super fun! Model season for the Class of 2010 is in full swing here at Shoot the Moon!




Fun clothes always make for exciting shoots, I lovvvved Susannah’s pink vintage dress. Check it out along with a couple of other images from Susannah’s model session!



Check out some images from my shoot with Dana, another of Shoot the Moon’s Senior Models! She was so cute!


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